Performance marketing for education
I’m Safik. I connect paid media, landing pages, CRM and counsellor follow-up to help education businesses turn interest into admissions.
From the first ad click to the final admission.
Years in education
& performance marketing
Advertising spend
managed
Leads generated
across campaigns
01 / Selected experience
The teams I’ve worked with and the outcomes I’ve helped build along the way.
Head of Marketing
Built and managed the acquisition system across paid media, lead generation, tracking and admissions growth.
Connected campaign execution with lead generation and tracking to support the admissions journey.
Media & marketing leadership
Managed student acquisition across multiple channels, with ₹17.5L+ in ad spend and a focus on lead qualification.
Worked across lead generation, qualification and marketing operations to improve how enquiries moved through the funnel.
Performance campaigns at scale
Managed ₹1.3Cr+ in ad spend, working across acquisition, CRM workflows, sales prioritisation and conversion optimisation.
Combined performance campaigns with lead qualification and CRM workflows to help sales teams prioritise enquiries.
Hands-on growth experience
Paid advertising, websites, client management and lead generation at Digital Compound, alongside independent education growth projects.
Supported education brands with campaigns, landing pages, CRM, automation and lead qualification.
Highlights from selected roles and campaigns.
A few familiar names along the way
Education brands & teams I’ve worked with.
02 / The approach
More leads are only part of the story. I work across the full journey to find what helps enquiries become admissions.
Meta and Google Ads shaped around the course, the audience and the business goal.
PAID MEDIA & STRATEGYClear landing pages, relevant messaging and qualification that help surface better enquiries.
FUNNELS & LEAD QUALITYCRM workflows and automation that connect marketing with counsellor follow-up.
CRM & AUTOMATIONTracking that connects campaign activity with lead quality, conversions and revenue.
ATTRIBUTION & REPORTING03 / A little about me
Good marketing connects to what happens next.
Over 5+ years in education marketing, I’ve worked across the student acquisition journey — from creating demand to helping teams convert enquiries into admissions.
My experience spans Digital Compound, Brototype, Bridgeon, AIMER Business School and independent education projects. That means time inside the campaigns, the CRM and the conversations about what’s working.
I bring those pieces together so growth decisions can be based on business outcomes.
Let’s look at your funnel04 / Let’s connect
Let’s look at what’s happening between the ad click and the admission. Share your current challenge for a free admissions funnel review.
A practical look at your campaigns, lead quality, CRM and follow-up — with your growth goal in mind.
START A CONVERSATION