Case Studies

Growth marketing engagements, broken down by the numbers.

Brototype — EdTech Growth Marketing

2022–2024 · 3-year program · Meta Ads, Google Ads, LinkedIn Ads, Influencer & Regional Campaigns

₹1.3Cr+Cumulative ad spend (2022–2024) across Meta, Google & LinkedIn
214,761Leads generated in 2023 (peak year)
7,450Total closings in 2023 — inbound, outbound & paid
19.5xROI at 5.1% ACoS — best month (July 2023)
7.8xBlended ROI, full-year 2023

What stood out

Scaled the program from a few thousand leads/month in 2022 to 200K+ leads/year by 2023, holding CPL in the ₹7–40 range through most of that growth.
Delivered a standout month in July 2023: 89 admissions off ₹4.9L spend at 19.5x ROI — nearly 4x the program's average monthly return.
Led expansion into regional-language funnels (Malayalam + Tamil) in 2024, scaling single-month volume to 15,776 leads and Instagram reach to 4.4 million in a month.
Diagnosed a mid-2024 efficiency dip and engineered a recovery — cut ACoS from 25% to 10.5% quarter-over-quarter while holding admission volume steady.
Personally closed 95 ad-sourced admissions in a single month, ranking in the company's top incentive tier for ad-driven closings.

"In H1 2024, campaign efficiency softened — ACoS climbed into the 20%+ range. Rather than just increasing spend to compensate, I identified the underperforming segments, restructured targeting, and cut spend by 61% month-over-month in October while holding admissions steady — bringing ACoS back down to 10.5% and ROAS up to 9.5x, nearly matching the program's best-ever month."

Bridgeon — Multi-Channel Lead Generation

2024–2025 · 11-month program · Meta Ads, Google Ads & Tamil regional campaigns

14,383Total leads generated across the program
₹17.5L+Cumulative ad spend
₹96Best monthly CPL (June 2025)
2,625Peak month leads (July 2025)
₹55.6Best single-day CPL — 57 leads in one day

What stood out

Discovered and scaled a Meta Tamil-language channel that grew into one of the strongest performers in the program, unlocking a new regional audience.
Ran 3 simultaneous ad channels at once, balancing spend and creative across each to hold CPL steady while scaling volume.
Hit a program peak of 2,625 leads in July 2025, while holding CPL efficiency from earlier months.
Delivered a standout single day: 99 leads in 24 hours, the best daily volume of the program.
Pushed monthly CPL down to ₹96 in June 2025, the most cost-efficient month of the program.

"Early on, performance plateaued as the core channels saturated. Testing a Meta Tamil-language campaign uncovered an entirely new audience segment — it became one of the strongest channels in the program, helping drive the ₹96 CPL month and the 2,625-lead peak that followed."

English Café — Freelance Performance Marketing

Freelance engagement · Lean-budget Meta Ads

3.42xMonthly ROAS — 241.87% ROI
₹48,500Revenue from ₹14,187 ad spend
72.18xBest single-day ROAS — ₹173 spend to ₹12,500 revenue
6.12%Conversion rate
₹7.48Lowest CPL achieved

What stood out

Ran on lean daily budgets of ₹100–350/day, proving high ROAS does not require high spend.
One single day generated 25.8% of total monthly revenue from just 1.2% of monthly spend.
Multiple days across the campaign hit 30x–70x ROAS, well beyond the monthly average.
Held conversion rate at 6.12% while keeping CPL as low as ₹7.48 on the best-performing days.
Delivered 241.87% ROI for the month on a modest ₹14,187 total spend.

"With daily budgets as small as ₹100, every rupee went toward the highest-intent audience segments. One single day turned ₹173 in spend into ₹12,500 in revenue — a 72x return that showed how far performance can scale on a lean freelance budget."